Mobile App & Web Development company, IT Services & Software Solutions

  This is a mistake that a lot of marketers make when using social media – Forgetting to include the lead form. We frequently get caught up in the other parts of social media like “conversing” and “engaging” and “joining the conversation” that we forget to include our own motives in our work.  Make sure that some of your tweets go to landing pages on your site or refer back to content offers that you have. A good rule of thumb is that if you’ve made ten tweets but haven’t linked to something that could generate leads for you, it’s the perfect time to do so. Some marketing automation software packages can also help you track this and handle it for you.  If you have other interactive tweets and actions happening, that means that you have the engaged following that you need to be successful with this. Read More

  Many marketers who have discovered tips or tricks about their field keep those items close to their chest. It’s understandable why they would want to preserve these secrets, whether for competitive advantage, job security or simple jealousy. They use these strategies to help create leads for their sales teams and watch their secret tools or methods mature over time and find ways to improve them or get a little more out of them.  A lot of these hidden tools and tricks are around finding ways to pull in more leads to the top of your marketing funnel, whether to increase your social media reach, list size, or any other attribute that you are being measured on as a marketer. Here are five steps that you should be doing to make your B2B marketing efforts more effective online. Read More